about mawvisible
who am i
Over the years I've built up hands-on experience across most areas of digital marketing. SEO, email, paid ads, social media, content, and print. Not because I set out to learn everything at once, but because working across different businesses meant picking up whatever was needed at the time.
That breadth is useful, not because I do all of it for every client, but because I know what each discipline can and can't do. I've seen what works. More importantly, I've seen what doesn't.
And usually it's the unglamorous, unsexy stuff that delivers, not the shiny new tactic everyone's excited about this month. Keeping things simple, focusing on the areas that deliver the most results, rather than trying to do everything at once.
our approach
simple usually beats clever.
There's a tendency in marketing to overcomplicate things. More channels, more tactics, more strategy documents. Usually because complexity looks like value, and looking like value is how agencies justify their fees.
I think the opposite. Most small businesses need a small number of things done consistently and done well.
That's not a revolutionary insight. But it's remarkable how rarely it actually happens because most people selling marketing are too busy selling you the next thing to focus on the right thing.
Simple beats complicated
A well-maintained Google Business Profile will outperform a flashy social media campaign for a tradesman. Every time.
Consistency beats intensity
Two posts a week for six months beats ten posts in January then nothing. Showing up regularly is the whole game.
Real beats polished
A phone photo of a finished job beats a designed graphic. People hiring a tradesman want to see the work, not a logo.
Local beats broad
Showing up for "plumber Sheffield" matters infinitely more than going viral. Your customers are down the road.
why mawvisible
i'm not trying to be everything to everyone.
Most marketing agencies will work with anyone who'll pay them. A dentist, a solicitor, a dog groomer, a plumber. Doesn't matter, just sign here.
That's not how MawVisible works. I only work with tradesmen and small trade businesses. Focusing on one type of business means I genuinely understand your world. Your customers, your language, your busy season, your slow patches.
When you tell me you're Gas Safe registered, I know what that means to your customers. When you say you've got a big job on next week, I know to ask for photos. When you say you're quiet in January, I know we need to be pushing harder in November.
That's the difference between someone who works with tradesmen and someone who just works with everyone.
what I actually focus on
Google Business Profile
The single most important thing for local visibility. Unfortunately it's also the thing most tradesmen have either set up badly or not at all.
AI and local search
The way people find tradesmen is changing. Being set up correctly for AI assistants alongside Google is where most competitors aren't yet.
Reviews that build trust
More genuine reviews than your competitors. Consistently. Responded to professionally. That's most of local search in a nutshell.
Facebook community presence
When someone posts "can anyone recommend a good electrician?" in a local group, being visible at that exact moment generates real enquiries.
the honest bit
what you should know before working with me.
MawVisible is just me. That's worth being straight about.
01
When you WhatsApp MawVisible, you get me.
Not a call centre, not an inbox managed by someone you've never spoken to.
02
I take on a limited number of clients.
I'd rather do a brilliant job for a handful of tradesmen than a mediocre job for everyone who asks.
03
I'll tell you if something isn't working.
You won't get a glossy report full of vanity metrics designed to make me look good. You'll get the truth, in plain English.
04
I won't take you on if I can't genuinely help.
There are businesses where MawVisible isn't the right fit. I'd rather say so upfront than take your money and deliver nothing.
fancy a chat?
No pitch, no pressure. Just a straight conversation about whether MawVisible makes sense for your business.
WhatsApp us now
Or email hi@mawvisible.co.uk. I'll get back to you same day.